Love in Black by Creed: Review

Love in Black by Creed - Illustration by The Perfume Magpie

Love in Black by Creed – Illustration by The Perfume Magpie

I like fragrances with a bit of shady nuance. I have to admit, that’s one of the reasons I tend to get drawn to the perfumes with “Black” or “Noir” in the name. Those words have got certain connotations, doesn’t it? Dark, mysterious, evocative, hidden, forbidden, and somewhat dangerous… Am I shallow? Maybe so. If I see a perfume with a somewhat dark sounding name, I feel compelled to try it. But so often, I get disappointed by the actual scent. Usually there’s just nothing dark or black about it. A lot of “Black” or “Noir” fragrances are just as light, pretty and airy as so many thousands of others and these words are just used as a marketing ploy. I know, I KNOW! But still…

Violet - Photo by The Perfume Magpie

Violet – Photo by The Perfume Magpie

When I decided to try Love in Black by Creed, I wasn’t holding high hopes for this one. I’m not a huge fan of Creed – having said that, I do love Green Irish Tweed, Silver Mountain Water, etc. – and wasn’t particularly impressed by the predecessor “Love in White“. The only reason I picked this one up was because of the listed note; Violet.

As some of you might have noticed, I’m obsessed with fragrances but that’s not the only thing I’m crazy about. I also have an obsession with violets. I’ve trekked up the Japan Alps, driven through the desert in the Middle East, and waded down the rivers just to see some flowering violets in their natural habitat. On my bookshelf, you’d find so many encyclopaedias and botanical reference books about genus Viola. So, the combination of Black and Violet, I knew I had to try Love in Black.

The first time when I sniffed this, I didn’t like it. It smelt decidedly synthetic and chemically. The perfume vial was thrown into my “sample chest” and has been forgotten for a long time. Then, just the other day, something prompted me to try Love in Black again. It must have been a divine inspiration from the goddess of perfumes. (By the way, the Egyptian cat-headed goddess Bast or Bastet, perfumed protector, is regarded as the goddess of perfumes.)

Lovers - Photo borrowed from Favim

Lovers – Photo borrowed from Favim

This time, I couldn’t believe why I didn’t like this one in the first place. The opening was a little harsh for my liking but it settled nicely within minutes and turned velvety & earthy violet fragrance entwined with iris and blackcurrant. The cedarwood and musk undertones are comfortable and attractively enhancing the dark creaminess of this scent. Somewhere in the background, I could smell very faint rose but it never came out strongly. It is unique – to say the least. Feminine? Yes. But the drydown can be described as unisex. It’s filled with contrasting aspects.

Love in Black was created, inspired by the former US first lady Jacqueline Kennedy Onassis. To me, Love in Black smells like a scent of hidden love. It is a sort of love, not celebrated out in the open, and kept secret from the prying eyes but nonetheless, the love the lovers feel is so real, undeniable and pure. Akin to the afterglow of the love on the edge of the dark night, the sweet but somewhat dry afternote lingered on my skin for a long time.

I’ve worn Love in Black quite a few times since. Am I smitten by Love in Black? It is indeed a dark and sweet fragrance I should like, and I would like to say yes. But, each time when I wear this fragrance, I sway between certainty and uncertainty; I can’t help feeling a certain degree of ambivalence.

The Notes : Top note –  Night-blooming wildflowers from the Greek isles where she wed; Violet from Italy, where she later visited; Virginia cedar. Middle note – Iris from Florence, a favorite city; Clove; Tonkin musk. Base note – Blackcurrant from Bourgogne in her beloved France, where her ancestors were born; Bulgarian rose (Official notes according to Creed Website.)

It is available in 75ml Eau de Parfum, £165.00 from Creed.

Disclosure: Review is based on a sample I purchased.